American Vanity release new single 'Whenufall' • GRIMM Gent

Rising PA rockers American Vanity shared their latest single, “whenufall.” The track is the latest offering from their upcoming debut album 17, out everywhere on July 17th.

Co-written with producer Matt Squire, “whenufall” is a moody, vulnerable track that explores the emotional toll of always showing up for someone who won’t do the same in return. Co-vocalists Virginia Franks and Luke Vanchure trade verses, with Luke’s grit complementing the smoothness of Virginia’s delivery. The cathartic chorus brings them together as they lament, “It’s 2am, no one’s around, I’m there to take your call, always there to catch you when you fall.” Pulsing guitars and an understated bassline keep the focus on their powerful vocals, allowing the song’s emotional weight and lyrical impact to take center stage.

“‘whenufall’ focuses on loyalty as obligation — being the person who always shows up, answers the call, and absorbs the fallout,” explains the band. “The song reflects exhaustion born from emotional accessibility without reciprocity. Its restrained verses and soaring chorus mirror the imbalance at the heart of the relationship.”

17, American Vanity’s debut record, is a cathartic, high-impact body of work that pairs emotionally charged lyricism with sharp, modern alternative rock production by Matt Squire. Across the record’s 10 tracks, the band navigates the fragile space between connection and self-preservation, unpacking the quiet pressures that society places on us. Each song is a different form of catharsis, capturing the volatility of self awareness in real time. From the high energy, hooky “Lifeline” to the brooding vulnerability of “Kill To Feel,” 17 is a cohesive yet emotionally varied debut that details the journey of reclaiming your identity and finding yourself again.

“This album explores what happens when connection becomes conditional and self-worth is tied to visibility, loyalty, or approval,” American Vanity shares. “Each song documents a different stage of realizing that staying accessible, agreeable, or available can quietly erode identity. Rather than opting out, the record confronts how to participate without losing yourself.”

PRE-ORDER 17 HERE

17 Tracklisting

Lifeline
Poison In Your Cup
whenufall
Sabotage Myself
Lost
17
Undone
Hold On Me
Ignorance Is Confidence
Kill To Feel

The band just announced a nationwide headlining tour, kicking off on July 9th in Hartford, CT and hitting cities including New York City, Orlando, Nashville, Chicago and more, including a performance at Bethlehem, PA’s Musikfest before concluding in Louisville on August 22nd. Prior to the tour kickoff, the band will be playing a handful of shows across their home state of Pennsylvania, as well as in Massachusetts, New York, and Maryland. A full list of dates can be found below, and tickets can be purchased here.

American Vanity Live Dates
April 24 – Crozet, PA @ Pro Re Nata Brewery
May 1 – Pittsburgh, PA @ Pittsburgh Winery
May 8 – Hyannis, MA @ Neptune’s
May 9 – Scranton, PA @ Mutant Brewing
May 23 – Berwick, PA @ Hog’s Hollow Saloon
June 6 – Mayfield, PA @ Lakeland Orchard & Cidery
June 7 – Scotia, NY @ Lion’s Pavillion
June 28 – Oakland, MD @ Honi Honi Bar

July 9 – Hartford, CT @ The Webster
July 10 – Cambridge, MA @ The Middle East
July 12 – New York, NY @ Mercury Lounge
July 15 – Asbury Park, NJ @ House of Independents
July 16 – Philadelphia, PA @ MilkBoy
July 17 – Lititz, PA @ Mickey’s Black Box
July 19 – Washington, DC @ Pearl Street Warehouse
July 21 – Richmond, VA @ Richmond Music Hall
July 22 – Norfolk, VA @ The Annex
July 23 – Raleigh, NC @ The Pour House Music Hall
July 25 – Asheville, NC @ Asheville Music Hall
July 26 – Greeneville, SC @ Radio Room
July 28 – Orlando, FL @ Will’s Pub
July 29 – Tampa, FL @ New World Brewery
July 30 – Jacksonville, FL @ Jack Rabbits
August 1 – Nashville, TN @ The End
August 3 – Bethlehem, PA @ Musikfest
August 7 – Columbus, OH @ Ace of Cups
August 8 – Lakewood, OH @ Mahall’s
August 9 – Ferndale, MI @ The Magic Bag
August 10 – Indianapolis, IN @ Hoosier Dome
August 12 – Chicago, IL @ Cobra Lounge
August 14 – Madison, WI @ The Annex
August 15 – Milwaukee, WI @ Vivarium
August 16 – Minneapolis, MN @ 7th St Entry
August 19 – Des Moines, IA @ xBk Live
August 20 – St. Louis, MO @ The Old Rock House
August 21 – Kansas City, MO @ recordBar
August 22 – Louisville, KY @ Zanzabar

American Vanity, formerly known as Burn The Jukebox, is a group that turns modern rock into a mirror — vivid, unfiltered, and built to reflect what it feels like to live in your own skin. Led by dual vocalists Virginia Franks (bass) and Luke Hoffman (guitar), with Luke Vanchure on lead guitar and Carter Dennis on drums, the four-piece creates music that takes aim at how image, approval, and identity get tangled in the attention economy, where everyone’s chasing views but no one feels seen.

Stay tuned for more from American Vanity.