Miss Velvet shared ‘Strut’ single and video

On empowering new single “Strut,” goddess-voiced LA chanteuse/songwriter/fashionista tasteshaper Miss Velvet – a young mother of two who recently reimagined her career post-pandemic – encourages us all to find our authentic inner “Strut” and wear it as emotional armor through life’s challenges. 

With vocals hailed as “the definition of rock n’ roll” by former tourmate George Clinton, “Strut” is the first single from Miss Velvet’s fearlessly ambitious Triptych audio-visual EP. Complete with grand choral/operatic interludes and a companion cinematic film by Gus Black (Greta Van Fleet, Deftones), Triptych announces Miss Velvet’s stunning evolution since her 2023 debut album, Traveler.

“Strut is the culmination of  triumph,” she said. “A celebration of feeling good in your own skin, the rush and ferocity of self-love and love for others in their own full, authentic expression.”

The song is an organ-lapped rock n’ roll swagger with dexterous guitars dancing around Miss Velvet’s colossal yet miraculously nuanced voice – a primordial Plant/Joplin/Tyler inner scream she unleashes and controls like few before her. With lyrics and a video drawing upon Miss Velvet’s lifelong fascination with the world of fashion, “Strut” presents its metaphorical catwalk as a liberating, celebratory expression of self esteem. 

“Turn around, baby, do the walk for me,” she implores on the song’s addictive refrain. “When you need a hitter, I’m your pickup, so come on!”

Shot deep in the Mojave Desert, the jaw-dropping, golden-hued companion film finds Miss Velvet striding a gilded runway in a gold suit by Gabriela Hearst – a designer who’s woven female empowerment into her brand DNA –, flanked by animated bandmates and a diverse troupe of dancers. Miss Velvet approaches performing, on stage and screen, as she does walking the red carpet at Fashion Week events in Paris, Milan, or New York – with impeccable style, instinctive class, and singular poise.

“Strut” was cowritten by Miss Velvet and producer Esjay Jones (Billy Corgan, Dave Navarro), who’s also been her guitarist and creative confidant since they were first introduced in 2022 to collaborate on Traveler – a meeting Miss Velvet recalls as starting the “electricity” of her second reinvention. It was recorded at Matt Sorum’s GoodNoise Studios in Palm Springs; mixed by Kevin “Thrasher” Gruft (Gwen Stefani, Machine Gun Kelly) in LA; and mastered by Grammy winner Ted Jensen (The Eagles, Rolling Stones, Santana) at Sterling Sound in NYC. 

Released on her own Mother Ride Records via The Orchard /Sony, “Strut” is the sound of Miss Velvet taking the reins – and nudging us all to do the same.