unpeople release official video for new single ‘friends’

Following the announcement of their debut album “we are unpeople”, due October 9 via SharpTone Records, rapidly ascending four-piece unpeople unveil the official video for their new single “friends.”

“‘friends’ is essentially a love song from the perspective of someone who is wholly sceptical about the very concept of love and what it’s come to mean in a modern context” explains vocalist Jake Crawford. “I am essentially saying I am going to kill the very concept of love before it’s even had a chance to get a hold of me – I am that afraid of being that vulnerable. I’d rather not bother than risk saying something I don’t mean, and then pay for it emotionally down the line. I’m fully aware that this is not necessarily healthy, but the mind takes you to some strange places when strong feelings are involved.”

A seamless ability to connect across boundaries and conjure communal spirit, sits at the very heart of this debut album. Built upon massive choruses, four-part vocal harmonies and unabated heaviness, “we are unpeople” captures a band whose ambition is matched by their belief in the power of music to unite people.

With stadium-busting choruses, to 00’s Reuben-esque mega riffs and the stunningly unpredictable eccentricity of System Of A Down, the album is colourful and joyous, yet aggressive and intense, having already spawned infectious tasters that include ‘clouds’, ‘the garden’ & ‘waste’.

Pre-order here.

“we are unpeople” tracklisting:

1. clouds
2. friends
3. the garden
4. swallow
5. bottle it
6. blueprints
7. haunted
8. waste
9. look up
10. kangareuben
11. smother
12. as you were

Comprised of Jake Crawford, Luke Caley, Em Lodge & Richard Rayner, unpeople have quickly established themselves as one of the UK’s most exciting new alternative bands, earning themselves a reputation for creating music that feels equally at home on the biggest rock stages and the heaviest festival bills – having fittingly been described as the lightest band at Bloodstock, and the heaviest band at Kendal Calling – finding themselves equally at home in both settings.

Originally used to describe those considered politically unimportant or without value, the term “unpeople” has since become another way to dismiss those whose views differ from our own. The band have reclaimed the phrase entirely, transforming it into a celebration of shared humanity, individuality and belonging.

Since forming in 2023, that approach has seen unpeople rise at remarkable speed, with Kerrang! hailing them as “one of alternative music’s best new bands”. Live, they’ve opened for Metallica in Vienna, shared bills with Smashing Pumpkins and Coheed & Cambria, drawn huge crowds at 2000trees, and performed a landmark Main Stage-opening set at Download Festival – as well as appearances at Reading & Leeds Festival, Copenhell, Hurricane, Southside & many more this summer.

The rest of 2026 and beyond is there for the taking for a band rapidly on the ascension. “‘we are unpeople’ is released into the world on October 9th and we couldn’t be more proud of it”, say the band. “We collectively put our absolute everything into it and we can’t wait to share it with you all!

we are unpeople.
you are unpeople.
we are all unpeople.”

2026 tour dates:
19th–21st June @ Hurricane Festival (Scheeßel, DE)
19th–21st June @ Southside Festival (Neuhausen ob Eck, DE)
25th–27th June @ Jera On Air (Ysselsteyn, NL)
27th June @ Copenhell (Copenhagen, DK)
17th–18th July @ Ilosaarirock (Joensuu, FI)
31st July–2nd August @ Radar Festival (Manchester, UK)
27th-30th August @ Reading & Leeds Festival (UK)
3rd September @ The Foundry (Torquay, UK)