VIDEO PREMIERE: British heavy rockers FURY ask 'What's It Gonna Be?' • GRIMM Gent

Blazing forward with a fresh vocal dynamic, “What’s It Gonna Be?”, the new video and single taken from the upcoming album “Interceptor”, is a bold and riff-heavy mission statement from British heavy rockers FURY.

This track puts co-lead vocalist Nyah Ifill in the spotlight, delivering fire and soul over stomping retro grooves and searing guitar work. Catchy, commanding, and full of intent, it’s a defiant anthem about owning your choices and standing tall. With razor-sharp energy and hooks that won’t quit, this is the sound of a band pushing forward with purpose.

Fury are challenging the barriers of hard rock and metal genres once again with their exciting new album “Interceptor”. From the reassuringly old-school fast riffing and anthemic vocals the long lasting fans know from Fury, to the carefully composed, introspective auditory treats that might surprise listeners who expect metal bands to sit neatly in their box.

Since their previous album, “Born To Sin” (2022), Fury have moved into the territory of dual lead vocals, opening up a new soundscape for the band to explore. With the release of every album since their debut in 2014, vocal melody and harmony have become an increasingly significant part of their sound. Until no longer could the band remain a four-piece, and the powerhouse Nyah Ifill joined alongside founding member Julian Jenkins on co-lead vocals. The pairing of their two distinctive vocal timbres build a wall of sound on the “Interceptor” album, and doesn’t let up the intensity for their roaring live shows.

2022 was also a big year for Fury bassist Becky Baldwin, who found herself meeting heavy metal idols Mercyful Fate on their first tour in 23 years, and was invited by King Diamond to tour the USA, Canada and Mexico with Mercyful Fate in the absence of their bassist, Joey Vera. After taking this opportunity, Becky was invited to join Mercyful Fate permanently in January 2024. With frequent gaps in the touring schedule to allow King Diamond his many projects, Becky found herself busy with Fury, on the road and recording the high-energy new album “Interceptor”.

“Interceptor” also marks another sonic change for the band, bringing in the production expertise of Todd Campbell of Stompbox Studios. Fury met Todd while touring Europe supporting Phil Campbell and the Bastard Sons in 2023, and it became clear that someone so close to Motörhead and Lemmy would understand the energy, rawness and dirty guitar and bass tones that Fury craved for their fifth studio album.

Since the band’s formation in 2010, Fury’s line up has undergone many transformations, but it is undoubtedly clear that Fury have found their stride in recent years, reflecting in their expansion into touring mainland Europe and a growing online following worldwide. Gig highlights include festivals such as Download (UK), Bloodstock Open Air (UK), UrRock (CH) and supporting bands such as Phil Campbell and the Bastard Sons, Firewind and Florence Black.

The West Midlands of the UK have produced many excellent heavy bands, and with a shift from unapologetically DIY to signing with Danish label Mighty Music, perhaps this is another album from Birmingham to shake up the airwaves again!

“Interceptor” will be released on LP (black vinyl limited to 200 copies and purple vinyl limited to 300 copies), CD and digital on 05.09.2025, via Mighty Music.

Webshop: https://bit.ly/fury-tgt

Tour dates:
19/07 – Maid of Stone Festival, MAIDSTONE, UK
24/07 – Old Fire Station, CARLISLE, UK
08/08 – Firevolt Festival, MANCHESTER, UK
16/08 – Corporation, SHEFFIELD, UK
30/08 – Hella Rock Festival, COVENTRY, UK
04/09 – Waterloo, BLACKPOOL, UK
05/09 – Nightrain, BRADFORD, UK
06/09 – The Cluny, NEWCASTLE, UK
07/09 – Bannerman’s, EDINBURGH, UK
11/09 – The Patriot, CRUMLIN, UK
12/09 – Joiners, SOUTHAMPTON, UK
18/09 – Eleven, STOKE, UK
19/09 – Billesley Rock Club, BIRMINGHAM, UK
20/09 – Arena, TORQUAY, UK
21/09 – The Victoria, SWINDON, UK
15/11 – Aonia Fest, SHEFFIELD, UK
17/12 – The Black Heart, London, UK
18/12 – Exchange, Bristol, UK
19/12 – The Marrs Bar, Worcester, UK