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You are here: Home1 / Metal2 / Alternative Metal3 / Vana drops official music video for ‘In Your Name’
Vaim Hull

Vana drops official music video for ‘In Your Name’

Alternative Metal, Industrial Metal, Modern Metal, News

Auckland’s pop-tinged industrial metal vanguard, Vana has today released the official music video for her current single “In Your Name,” out now via Sumerian Records. Arriving as the latest visual chapter in Vana’s expanding creative universe, the “In Your Name” video pushes deeper into the lore and world-building first introduced in the official video for “Pray.” Where that clip opened the door into Vana’s dark, devotional world, “In Your Name” steps further inside. Watch the video HERE. Stream the track HERE

Since release a month ago, “In Your Name” has already surpassed 500,000 streams, continuing the momentum behind Vana’s first wave of music for Sumerian Records. The track follows “Pray,” which has amassed over 3.7 million streams on Spotify alone and 672,000 YouTube views and counting. 

Speaking on the track, Vana previously shared:

“Falling in love is painful. Where there is equal love, there will inevitably be equal loss. Sometimes you fall in love even when it hurts you. Sometimes, loving someone you know is bad for you hurts less than grieving the loss of that love.

“In Your Name” demonstrates how far some would go in the name of love, no matter how toxic that love may be.”

Adding further context to today’s video release, Vana goes on to share

“The ‘In Your Name’ music video lives in that space where love and grief become indistinguishable. It explores the aftermath of love and when it decays. The video explores the anger and lingering tenderness that come with loss how we try to bury pain instead of facing it and how it inevitably resurfaces.’

Having already amassed over 85 million streams across platforms, nearly 1 million Spotify monthly listeners, and a combined social following of over 1.2 million across TikTok and Instagram, Vana is fast establishing herself as one of alternative music’s most compelling new voices. With “In Your Name,” she sharpens the edges of a world that is growing darker, bigger, and more fully realised with every release.

Vana (pronounced VAH-NAH) is a New Zealand-based artist whose industrial alt-metal sound merges brutal riffs with haunting electro-pop elements, trap-influenced production, and visceral breakdowns. Raised in Auckland (originally born in Anaheim, California), Vana is entirely self-taught, building her sound and fanbase independently before signing to Sumerian Records in 2025.

Her breakout single “Beg!” amassed over 18.8 million Spotify streams and 1.7 million video views, earning her acclaim from Rolling Stone Australia, Vice New Zealand, NZ Musician, and Rova. With over 85 million cross-platform streams, 765,000 monthly Spotify listeners, and a combined social following of over 1.2 million across TikTok and Instagram, Vana has established herself as one of alternative music’s most compelling new voices.

Drawing influence from Pierce the Veil, Sleeping With Sirens, Bring Me The Horizon, Brakence, and Chase Atlantic, Vana’s music is equally informed by gothic literature, Lovecraftian horror, fantasy role-playing games like Baldur’s Gate 3, and fragrance descriptions on niche perfume forums. She co-produces all her music with Vincent Ernst of Magnolia Park, crafting a sonic world as lore-driven and visually ambitious as it is sonically uncompromising.

A passionate advocate for inclusion, mental health awareness, and female empowerment in male-dominated spaces, Vana uses her platform to create a safe space for women, LGBTQ+ audiences, and anyone who’s ever felt like an outsider. Her debut album, arriving fall 2026 via Sumerian Records, will introduce a dystopian fantasy world rooted in dark femininity, villainy, and the perspective of the misunderstood.

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09/05/2026/0 Comments/by Vaim Hull
Tags: alt-metal, alternative metal, Auckland, industrial metal, pop metal, sumerian records, Vana
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https://www.grimmgent.com/wp-content/uploads/2026/05/news_2026-05-09_Vana-video-In-Your-Name.jpg 720 1280 Vaim Hull https://www.grimmgent.com/wp-content/uploads/2025/09/GRIMM_AND_ASGAARD_LOGOS.png Vaim Hull2026-05-09 09:30:002026-05-09 09:20:18Vana drops official music video for ‘In Your Name’
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