Belgian progressive metal/hardcore practitioners BEAR are pleased to unveil their latest video for “Gutter Love.” Currently playing at BrooklynVegan, the track comes by way of the band’s Propaganda full-length, set to drop next month via Pelagic Records.
Propaganda is an album against propaganda; against the manipulative character of communication and product-placement that we face each time we turn on the TV, walk through a supermarket, or tune in to Spotify without a paid subscription. And while blatant ideological propaganda is being camouflaged behind product propaganda within an endless floating spectrum of ever-growing, artificially created needs and demands, ideology is as a matter of fact constantly being reinstated and affirmed. BEAR alludes to all of this with metaphors and artwork referencing historic propaganda and the political practices used by the terrible dictators of the 20th century presented in a pop-art style that is equal parts ironic and iconic. BEAR criticizes propaganda by making Propaganda of their own with their very own aural bombs, symbols, and manifestos.
Comments the band of their latest single,
“‘Gutter Love’ is about being brought to your lowest point by love. Being dragged into the gutter where the feeling turns into an intense hatred. It’s a reminder of the lengths people will go to, to preserve whatever remains of a love that has turned sour.”
Find BEAR‘s previously released videos for “Apollo’s Heist” and “Kuma” HERE.
BEAR will unleash Propaganda May 8th on CD, LP, and digital formats. Find preordering options below.
[Photo by Stef Exelmans]